Scales

Brand Relationship Orientation (BRO)

A comprehensive academic analysis of the Brand Relationship Orientation (BRO) scale developed by Puzakova and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Product Quality Perception (CPQP)

The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

ACSI Brand Quality (ACSI-BQ)

A comprehensive academic analysis of the ACSI Brand Quality (ACSI-BQ) scale, examining its theoretical framework,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Data Privacy Vulnerability (DPV)

A comprehensive academic analysis and psychometric profile of the Data Privacy Vulnerability (DPV) scale developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Price Format Comprehension (PFC)

A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Loyalty Intentions (SPLI)

The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Shopping Involvement (GSI)

The General Shopping Involvement (GSI) scale is a psychometric instrument designed to assess an individual's...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Discount Magnitude (PDM)

A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...

September 12, 2026 • Dr. Mohammed Looti
Scales

CSR Sales-Contingency Belief (CSRSCB)

A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....

September 12, 2026 • Dr. Mohammed Looti