Scales
Brand and Product Category Attitude (BPCA)
A comprehensive psychometric guide to the Brand and Product Category Attitude (BPCA) scale developed by...
Marketing Research
204 results
Scales
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Desire for Status Among Brand Users (DSBU)
Comprehensive psychometric overview of the Desire for Status Among Brand Users (DSBU) scale by Wang...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Desire for Precise Product Information (DPPI)
A comprehensive academic evaluation of the Desire for Precise Product Information (DPPI) scale, developed by...
September 15, 2026
•
Dr. Mohammed Looti
Scales
Customer Journey: Touchpoint Consistency (CJD-CON)
Comprehensive academic profile and psychometric evaluation of the Customer Journey: Touchpoint Consistency (CJD-CON) scale developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Model Improvement (PBMI)
Comprehensive academic overview of the Perceived Brand Model Improvement (PBMI) scale developed by Dagogo-Jack and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Stated Personal Information Ad Targeting Acceptance (SPIAT)
The Stated Personal Information Ad Targeting Acceptance (SPIAT) scale is a 5-item psychometric instrument developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Cross-Website Tracking Ad Targeting Acceptance (CWTAT)
A comprehensive academic guide to the Cross-Website Tracking Ad Targeting Acceptance (CWTAT) scale developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Purchase Intention Semantic Differentials (PISD)
Comprehensive academic psychometric review of the Purchase Intention Semantic Differentials (PISD) developed by Sierra, Hyman,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Product Versatility (PPV)
A comprehensive academic guide to the Perceived Product Versatility (PPV) scale developed by Wu et...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Company Price-Value Ratio (CPVR)
A comprehensive academic analysis of the Perceived Company Price-Value Ratio (CPVR) scale developed by Habel...
September 12, 2026
•
Dr. Mohammed Looti
Scales
In-Store Technology Value Perception (ISTVP)
A comprehensive psychometric guide to the In-Store Technology Value Perception (ISTVP) scale developed by Inman...
September 12, 2026
•
Dr. Mohammed Looti