Scales

Intention to Recommend (INTREC)

The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Complementarity (PCOMPLEM)

A comprehensive psychometric guide to the Product Complementarity (PCOMPLEM) scale developed by Ruth and Simonin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Comparative Ad Negativity Valence (CANV)

The Comparative Ad Negativity Valence (CANV) scale is a 5-item psychometric measure developed by Shailendra...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affective Store Commitment (AFSC)

A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Commitment (Coulter) (BCCOU)

A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Product Assortment (WEBPA)

The Website Product Assortment (WEBPA) scale is a 4-item psychometric instrument developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti