Scales
Attitude Toward the Brand (Fashionable) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand (Fashionable) (ATTB) scale by Kwon...
Marketing Measurement
155 results
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Trust (Reliability) (AT)
Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Positive Word-of-Mouth Behaviour (PWOMB)
The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Website Behavioural Intention (WBI)
Comprehensive academic guide and psychometric analysis of the Website Behavioural Intention (WBI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Loyalty Program Perceived Value (LPPV)
A psychometric review of the Loyalty Program Perceived Value (LPPV) scale (Yi & Jeon, 2003),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Switching Cost (Learning Burden) (SCLB)
A comprehensive academic psychometric profile of the Switching Cost (Learning Burden) (SCLB) subscale developed by...
September 16, 2026
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Dr. Mohammed Looti
Scales
Switching Cost (Information Search Burden) (SCISB)
A comprehensive psychometric analysis of the Switching Cost (Information Search Burden) (SCISB) scale by Burnham,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Personalizing Shopping Orientation (PSO)
A comprehensive psychometric review of the Personalizing Shopping Orientation (PSO) scale, examining its theoretical roots...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Retail Store Patronage Intention
A comprehensive psychometric review of the Retail Store Patronage Intention (RSPI) scale developed by Baker,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Global Service Quality Perception (GSQP)
Comprehensive academic overview of the Global Service Quality Perception (GSQP) scale by Taylor & Baker...
September 16, 2026
•
Dr. Mohammed Looti