Scales

Affective In-Game Brand Engagement (AIBE)

A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger...

September 16, 2026 • Dr. Mohammed Looti
Scales

Self–Brand User Congruence (SBUC)

A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Exclusivity (PBE)

A comprehensive academic analysis of the Perceived Brand Exclusivity (PBE) scale, examining its theoretical framework,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Sponsorship as a Practice

Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Switching Willingness (CSW)

A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Price Premium Loyalty Intention (PPLI)

A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Retail Store Loyalty Intentions (RSLI)

A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...

September 12, 2026 • Dr. Mohammed Looti
Scales

Sponsorship Promotion Creativity (SPC)

A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Reputation Perception (CRP)

The Company Reputation Perception (CRP) scale evaluates consumer and stakeholder assessments of an organization across...

September 12, 2026 • Dr. Mohammed Looti
Scales

Genuine CSR Motive Attribution (GCSRMA)

Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Positive Word-of-Mouth Intention Scale

A comprehensive psychometric guide to the Positive Word-of-Mouth Intention Scale (PWOM), assessing construct validity, reliability,...

September 12, 2026 • Dr. Mohammed Looti