Scales
Retaliatory Behavior (Complaining for Publicity) (RB)
A psychometric overview of the Retaliatory Behavior (Complaining for Publicity) (RB) scale developed by Yany...
Marketing Measurement
155 results
Scales
Restaurant Menu Diversity (RMD)
Comprehensive academic psychometric evaluation of the Restaurant Menu Diversity (RMD) scale developed by Gabriel J....
September 17, 2026
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Dr. Mohammed Looti
Scales
Repurchase Intention (RI)
A comprehensive academic psychometrics review of the 3-item Repurchase Intention (RI) scale developed by Sujay...
September 17, 2026
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Dr. Mohammed Looti
Scales
Product Intelligence (Ability to Cooperate) (PI)
A comprehensive academic psychometrics review of the Product Intelligence (Ability to Cooperate) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Scales
Product Failure Attribution (PFA)
A comprehensive psychometric guide to the Product Failure Attribution (PFA) scale developed by Dong, Evans,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Privacy Concerns (Collection of Information) (PC)
Comprehensive psychometric evaluation of the Privacy Concerns (Collection of Information) (PC) scale developed by Demoulin...
September 17, 2026
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Dr. Mohammed Looti
Scales
Price Perception (Store Comparison) (PP)
A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...
September 17, 2026
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Dr. Mohammed Looti
Scales
Persuasiveness of the Ad (POTA)
A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Loyalty (Willingness to Pay More) (LOY)
The Loyalty (Willingness to Pay More) (LOY) scale, developed by Tim Jones and Shirley F....
September 17, 2026
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Dr. Mohammed Looti
Scales
Internet Usage Riskiness
A comprehensive academic analysis of the Internet Usage Riskiness (IUR) scale, examining its theoretical foundations,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Hotel Positioning Similarity (HPS)
A comprehensive psychometric guide to the Hotel Positioning Similarity (HPS) scale, exploring its theoretical basis...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Hotel Chain Beliefs (HCB)
The Hotel Chain Beliefs (HCB) scale is a 7-item psychometric measurement tool developed by Gabriel...
September 17, 2026
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Dr. Mohammed Looti