Scales
Attitude Toward the Website (Shopping Enjoyment) (ATWE)
A comprehensive academic psychometric analysis of the Attitude Toward the Website (Shopping Enjoyment) (ATWE) scale...
Marketing Measurement
155 results
Scales
Attitude Toward the Sponsorship (ATSS2)
A comprehensive academic analysis of the Attitude Toward the Sponsorship (ATSS2) scale developed by Erik...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Logo (Clarity) (ATLC)
The Attitude Toward the Logo (Clarity) (ATLC) is a psychometrically validated three-item scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Capabilities) (ATBC)
A comprehensive psychometric guide to the Attitude Toward the Brand (Capabilities) (ATBC) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Brands in a Product Class (ATBPC)
A comprehensive psychometric overview of the Attitude Toward Brands in a Product Class (ATBPC) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attachment to the Brand (Prominence) (ABPR)
A comprehensive psychometric guide to the Attachment to the Brand (Prominence) (ABPR) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Anxiety (Service Usage) (ANXS)
The Anxiety (Service Usage) (ANXS) scale is a 4-item psychometric measure introduced by Keh and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Sentiment toward Offshored Services Scale (OFFSERVSENT)
The Consumer Sentiment toward Offshored Services Scale (OFFSERVSENT) is a 26-item psychometric instrument measuring domestic...
September 18, 2026
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Dr. Mohammed Looti
Scales
Motivated Consumer Innovativeness Scale
A comprehensive academic psychometric evaluation of the Motivated Consumer Innovativeness (MCI) Scale developed by Vandecasteele...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Adaptiveness Scale
The Customer Adaptiveness Scale (CA), developed by Panagopoulos, Rapp, and Ogilvie (2017), is a 5-item...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Quality of Outcome Guidelines for Complaint Handling (QOGCH)
The Quality of Outcome Guidelines for Complaint Handling (QOGCH) is an empirical psychometric scale developed...
September 18, 2026
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Dr. Mohammed Looti