Scales

Brand Authenticity Scale (BAS)

A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...

September 6, 2026 • Dr. Mohammed Looti
Scales

Shopping Value Scale

A comprehensive psychometric review and academic analysis of the Shopping Value Scale (SVS-Babin), examining its...

September 6, 2026 • Dr. Mohammed Looti
Scales

SERVPERF

A comprehensive psychometric review of the SERVPERF scale developed by Cronin and Taylor (1992), detailing...

September 6, 2026 • Dr. Mohammed Looti
Scales

Retail Service Quality Scale (RSQS)

The Retail Service Quality Scale (RSQS), developed by Pratibha A. Dabholkar, Dayle I. Thorpe, and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Brand Hate Scale (BHS)

A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...

September 5, 2026 • Dr. Mohammed Looti
Scales

Consumer Nostalgia Scale (CNS)

A detailed psychometric profile of the Consumer Nostalgia Scale (CNS) developed by Morris B. Holbrook...

September 5, 2026 • Dr. Mohammed Looti
Scales

Persuasion Knowledge Scale (PKS)

Comprehensive academic psychometric review of the Persuasion Knowledge Scale (PKS), evaluating theoretical models, validity, reliability,...

September 5, 2026 • Dr. Mohammed Looti
Scales

Sponsorship Authenticity Scale (SAS)

The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Equity Scale (BE-Yoo)

A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Consumer Brand Identification Scale

The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...

September 5, 2026 • Dr. Mohammed Looti