Scales
Brand Associations Contradiction (BASC)
Comprehensive academic guide to the Brand Associations Contradiction (BASC) scale developed by Rodas, Roedder John,...
Marketing Measurement
155 results
Scales
Attitude Toward the Tweet (Timeliness) (ATTWTL)
A comprehensive academic psychometric profile of the Attitude Toward the Tweet (Timeliness) (ATTWTL) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Tweet (Surprising) (ATTWS)
Comprehensive academic overview of the Attitude Toward the Tweet (Surprising) (ATTWS) scale developed by Borah...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Tweet (Humorous) (ATTWH)
A comprehensive psychometric review of the Attitude Toward the Tweet (Humorous) (ATTWH) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Pricing Strategy (Effort) (APSE)
The Attitude Toward the Pricing Strategy (Effort) (APSE) is a psychometrically validated three-item instrument measuring...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Confidence in the Company (COFC)
Comprehensive academic guide to the Confidence in the Company (COFC) scale developed by Adjei, Noble,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Cart Abandonment Frequency (CARF)
A psychometric review of the Cart Abandonment Frequency (CARF) scale developed by Monika Kukar-Kinney and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Popularity
The Brand Popularity (BRPP) scale, developed by Zhou, Yang, and Hui (2010), is a 4-item...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Foreignness (BRFG)
A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Deal Exclusivity Justification (DLEXJ)
The Deal Exclusivity Justification (DLEXJ) scale is a 3-item semantic differential tool developed by Barone...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Deal Exclusivity (DLEX)
A comprehensive psychometric review of the Deal Exclusivity (DLEX) scale developed by Barone and Roy...
September 18, 2026
•
Dr. Mohammed Looti