Scales
Cross-Channel Review Confidence
A comprehensive psychometric guide to the Cross-Channel Review Confidence scale developed by Rahman et al....
Marketing Measurement
155 results
Scales
Ad-Evoked Arousal
A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Typicality of Message Phrasing (High-End Brand)
Comprehensive academic psychometric review of the Typicality of Message Phrasing (High-End Brand) scale developed by...
September 24, 2026
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Dr. Mohammed Looti
Scales
Loyalty to the Service Provider
A comprehensive psychometric guide to the Loyalty to the Service Provider scale, developed by Herhausen...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
September 23, 2026
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Dr. Mohammed Looti
Scales
Online Brand Advocacy Scale (OBA)
A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Personality Appeal (Favorability) (BPAF)
A psychometric profile of the Brand Personality Appeal (Favorability) (BPAF) scale developed by Freling, Crosno,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Competence (BRCO)
A psychometric review of the Brand Competence (BRCO) scale, a 4-item instrument measuring perceived brand...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Congruence (Self with Ad) (CSAD)
A comprehensive psychometric review of the Congruence (Self with Ad) (CSAD) scale, assessing consumer perceived...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Company (Ethics and Liking) (ATCEL)
The Attitude Toward the Company (Ethics and Liking) (ATCEL) scale is a psychometric tool developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Status (BRST)
The Brand Status (BRST) scale is an authentic 4-item psychometric measurement tool developed by Jung...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Nostalgia (BRNO)
The Brand Nostalgia (BRNO) scale is an empirical psychometric instrument designed to measure brand-level nostalgia,...
September 23, 2026
•
Dr. Mohammed Looti