Scales

PAD Emotional State Scale

A comprehensive psychometric guide to the PAD Emotional State Scale (Mehrabian & Russell, 1974), detailing...

September 11, 2026 • Dr. Mohammed Looti
Scales

Arousal Seeking Tendency Scale (AST)

A comprehensive psychometric review of the Arousal Seeking Tendency Scale (AST) developed by Mehrabian and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Voluntary Simplicity Scale

The Voluntary Simplicity Scale (VSS) is an influential 25-item psychometric tool operationalizing five dimensions of...

September 11, 2026 • Dr. Mohammed Looti
Scales

GREEN Consumer Values

The GREEN Consumer Values (GREEN) scale, developed by Haws, Winterich, and Naylor (2014), is a...

September 11, 2026 • Dr. Mohammed Looti
Scales

ECOSCALE

The ECOSCALE is a 30-item psychometric instrument developed by Stone, Barnes, and Montgomery (1995) to...

September 11, 2026 • Dr. Mohammed Looti
Scales

Meat Consumption Scale

A comprehensive psychometric review of the Meat Consumption Scale (MCS), a 12-item tool measuring retrospective...

September 7, 2026 • Dr. Mohammed Looti
Scales

Retail Approach–Avoidance Scale (RAAS)

The Retail Approach–Avoidance Scale (RAAS) adapts Mehrabian and Russell's PAD environmental psychology framework to assess...

September 6, 2026 • Dr. Mohammed Looti