Scales
Information Source Importance (Professional Health Sources) (ISI)
A comprehensive academic analysis of the Information Source Importance (Professional Health Sources) (ISI) scale developed...
Consumer Behavior
118 results
Scales
Information Source Importance (Internet Sources) (ISI)
A psychometric review of the Information Source Importance (Internet Sources) (ISI) scale developed by Kim...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Indebtedness to Service Provider (ITSP)
The Indebtedness to Service Provider (ITSP) scale, developed by Tokman, Davis, and Lemon (2007), is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Familiarity (General) (FAM)
Comprehensive academic overview of the Familiarity (General) (FAM) scale developed by Robert J. Kent and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Customer Rage (Exit Behaviors) (CR)
A comprehensive psychometric analysis of the Customer Rage (Exit Behaviors) (CR) scale developed by McColl-Kennedy...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Composite Product Concept Formation Difficulty (CPCF)
A comprehensive psychometric review of the Composite Product Concept Formation Difficulty (CPCF) scale (Jo, 2007),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Control
A comprehensive psychometric review of the Behavioral Control Scale developed by Michael K. Hui and...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Anomia (ANO)
A comprehensive psychometric review of the 6-item Anomia (ANO) scale as adapted by Lloyd C....
September 17, 2026
•
Dr. Mohammed Looti