Scales

Creative Atmosphere Scale

The Creative Atmosphere Scale (CA Scale), developed by Cheng and Chen (2023), is a 23-item...

September 27, 2026 • Dr. Mohammed Looti
Scales

Customer Non-Transactional Values Measure

The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating...

September 27, 2026 • Dr. Mohammed Looti
Scales

Conformity Motivation (Opinions)

A comprehensive psychometric guide to the Conformity Motivation (Opinions) scale introduced by Tsai, Zhao, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Depletion of Mental Energy

The Depletion of Mental Energy scale measures acute cognitive fatigue, executive resource exhaustion, and stress...

September 24, 2026 • Dr. Mohammed Looti
Scales

Depicted Movement in the Ad

Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Concept of Creativity (Task Generated)

A psychometric review of the Concept of Creativity (Task Generated) scale developed by Xu, Mehta,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Salience

A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Media Post Authenticity

A psychometric review of the Social Media Post Authenticity Scale (Valsesia & Diehl, 2022), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Video Program Enjoyment

A psychometric review of the Video Program Enjoyment scale (Corkindale, Neale, & Bellman, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti