Scales
Opportunism
An in-depth academic examination of the Opportunism Scale operationalized by Hock, Bagchi, and Anderson (2020)....
Consumer Behavior
118 results
Scales
Inter-identity Association
The Inter-identity Association scale is a psychometric instrument developed by Julian K. Saint Clair and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Imagery Vividness
A comprehensive academic guide to the Imagery Vividness scale, examining its theoretical foundation, psychometric validity,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Identity-balance Difficulty
Explore the psychometric properties, theoretical framework, and measurement methodology of the Identity-balance Difficulty scale developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Food Preparation Difficulty
The Food Preparation Difficulty scale is a 4-item psychometric measurement tool developed by Amanda Pruski...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Person (Relational Liking) (ATPRS)
A comprehensive psychometric overview of the Attitude Toward the Person (Relational Liking) (ATPRS) scale, a...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Movie (Post-Viewing) (ATMOV-P)
A psychometric review of the Attitude Toward the Movie (Post-Viewing) (ATMOV-P) scale, a 7-item instrument...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attachment to a Person Scale (ATPERS)
The Attachment to a Person Scale (ATPERS) is a 3-item psychometric measure developed by De...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Memorable Tourism Experience Scale (MTE)
An academic guide to the Memorable Tourism Experience Scale (MTE), examining its 7 dimensions, theoretical...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Emotional Information Exchange (EMIX)
A comprehensive psychometric guide to the Emotional Information Exchange (EMIX) scale, measuring affective disclosure, vulnerability,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Sharing the Information (ATSI)
The Attitude Toward Sharing the Information (ATSI) scale is a 3-item psychometric measure designed to...
September 23, 2026
•
Dr. Mohammed Looti