Scales

Ad-Evoked Disapproval Affect (AEDA)

A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Approval Affect (AEAA)

The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Positive Ad Affect (Dutch) (PAAD)

The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nostalgia-Evoked Ad Response (NEAR)

An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Stimulating Affective Appeal (ASAA)

The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Message Relevance (PAMR)

A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Persuasiveness (APers)

The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertisement Interestingness (AI)

The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Gain-Loss Framing Perception (AGLFP)

A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti