Scales

Attitude Toward the Ad (Uniqueness) (ATTA)

Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Overall) (ATTA)

A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...

September 17, 2026 • Dr. Mohammed Looti
Scales

Interest in Advertisements (INTADS)

A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Element Congruence (ADECONG)

The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Cognitive Quality Evaluation (ACQE)

The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Believability (ADBEL)

A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...

September 16, 2026 • Dr. Mohammed Looti