Scales
Salience of the Stock Price’s Visual Transitions
A psychometric and behavioral scale introduced by Kim and Lakshmanan (2021) to assess the perceived...
# Visual Salience
3 results
Scales
Attitude Toward the Object (Attention Getting) (ATOA)
A comprehensive psychometric guide to the Attitude Toward the Object (Attention Getting) (ATOA) scale, a...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Celebrity Image Salience Scale
The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...
September 12, 2026
•
Dr. Mohammed Looti