News How ‘Flow’ and Gaming Addiction Drive In-Game Spending A new study reveals how deep immersion and addiction work together to drive spending on... September 26, 2026 • Dr. Mohammed Looti
Scales Attitude Toward Playing the Game (ATPG) The Attitude Toward Playing the Game (ATPG) scale is a validated three-item psychometric measure created... September 18, 2026 • Dr. Mohammed Looti
Scales Game User Experience Satisfaction Scale Comprehensive academic overview of the Game User Experience Satisfaction Scale (GUESS), an empirically validated 55-item... September 4, 2026 • Dr. Mohammed Looti