Scales
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
# Utilitarian Attitude
4 results
Scales
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
September 5, 2026
•
Dr. Mohammed Looti