Scales

Attitude Toward Playing the Game (ATPG)

The Attitude Toward Playing the Game (ATPG) scale is a validated three-item psychometric measure created...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Appeal

The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Website Interactivity (Control) (WI)

A comprehensive psychometric guide to the Website Interactivity (Control) (WI) scale developed by Dr. Yuping...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Service Technology Interactivity (SSTI)

The Self-Service Technology Interactivity (SSTI) scale is a 7-item psychometric instrument measuring consumer perceptions of...

September 17, 2026 • Dr. Mohammed Looti
Scales

Curiosity about the Website (CATW)

A comprehensive academic guide to the Curiosity about the Website (CATW) scale, detailing its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Object Enjoyment Attitude (OBENJ)

Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...

September 16, 2026 • Dr. Mohammed Looti