Scales
Wrightsman Philosophy of Human Nature Scale
The Wrightsman Philosophy of Human Nature Scale (PHN) is an 84-item psychometric instrument assessing implicit...
# trustworthiness
13 results
Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Measures
A comprehensive academic psychometric review of the Source Credibility Measures (McCroskey & Teven, 1999), analyzing...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Trust in Company’s Integrity (TICS)
A comprehensive academic psychometric profile of the Trust in Company’s Integrity (TICS) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Credibility (Trustworthiness) — Newell & Goldsmith
A psychometric review of the Credibility (Trustworthiness) Subscale by Newell & Goldsmith (2001), measuring corporate...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Promise Trustworthiness
The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Policy Fairness
The Perceived Policy Fairness (PPF) scale is a 4-item semantic differential instrument developed to assess...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Influencer Credibility & Authenticity Scale (ICAS)
A comprehensive psychometric review of the Influencer Credibility & Authenticity Scale (ICAS), examining its four...
September 5, 2026
•
Dr. Mohammed Looti