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Home › Tag › transformational advertising

# transformational advertising

2 results
All 2 Scales 2
Scales

Attitude Toward the Ad (Transformative)

The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....

September 17, 2026 • Dr. Mohammed Looti
Scales

Informational and Transformational Advertising Content Scale (ITAC)

A comprehensive academic analysis of the Informational and Transformational Advertising Content Scale (ITAC), developed by...

September 11, 2026 • Dr. Mohammed Looti

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