Scales
Purchase Likelihood at Current Price (PLCP)
A psychometric review of the Purchase Likelihood at Current Price (PLCP) scale, examining its theoretical...
# Transaction Utility
19 results
Scales
Sales Offer Evaluation (SOE)
The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...
September 12, 2026
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Dr. Mohammed Looti
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
September 12, 2026
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Dr. Mohammed Looti
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
September 11, 2026
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Dr. Mohammed Looti
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Deal Proneness Scale
A comprehensive psychometric and theoretical analysis of the Deal Proneness Scale (DPS-Deal) developed by Lichtenstein,...
September 6, 2026
•
Dr. Mohammed Looti