Scales
Antecedents and Outcomes of Nation Brand Love–Model Questionnaire
A psychometric review of the Antecedents and Outcomes of Nation Brand Love--Model Questionnaire (Yadav, Paul,...
# Tourism Marketing
8 results
Scales
Importance of Social Media Sharing Scale (ISMS)
The Importance of Social Media Sharing Scale (ISMS) measures the value potential consumers attach to...
September 23, 2026
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Dr. Mohammed Looti
Scales
Destination Personality Scale
The Destination Personality Scale (DPS-Dest), created by Yuksel Ekinci and Sameer Hosany, adapts Aaker's brand...
September 6, 2026
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Dr. Mohammed Looti
Scales
Travel Information Search Scale
A comprehensive academic guide to the Travel Information Search Scale (TISS), examining its theoretical foundations,...
September 6, 2026
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Dr. Mohammed Looti
Scales
Destination Brand Equity Scale (DBE)
Comprehensive academic psychometric profile of the Destination Brand Equity Scale (DBE), evaluating consumer-based brand awareness,...
September 6, 2026
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Dr. Mohammed Looti
Scales
Destination Loyalty Scale (DLS)
The Destination Loyalty Scale (DLS) is a validated psychometric instrument developed by Yooshik Yoon and...
September 6, 2026
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Dr. Mohammed Looti
Scales
Destination Image Scale (DIS)
Comprehensive academic overview of the Destination Image Scale (DIS) developed by Baloglu and McCleary (1999),...
September 6, 2026
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Dr. Mohammed Looti
Scales
Travel Involvement Scale (TIS)
Comprehensive academic overview of the Travel Involvement Scale (TIS), evaluating tourist involvement across Pleasure, Sign...
September 6, 2026
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Dr. Mohammed Looti