Scales

Continued Use of the Device

An in-depth academic examination of the Continued Use of the Device scale, measuring consumer expectations...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Chatbot Usefulness

An in-depth academic examination of the Perceived Chatbot Usefulness scale (Castelo et al., 2023), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Online Store Usefulness Perception (OSUP)

A comprehensive psychometric guide to the Online Store Usefulness Perception (OSUP) scale, adapted from Davis's...

September 16, 2026 • Dr. Mohammed Looti
Scales

AR Shopping App Usefulness (ARSAU)

A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...

September 12, 2026 • Dr. Mohammed Looti