Scales
Quality Consciousness (QC)
The Quality Consciousness (QC) scale by Ailawadi, Neslin, and Gedenk (2001) is a psychometrically validated...
# store brands
4 results
Scales
Private Label Brand Attitude (PLBA)
The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Preference for Store Brands Scale (STORBRAND)
The Preference for Store Brands Scale (STORBRAND) is a psychometric instrument developed by Stephan Zielke...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
September 11, 2026
•
Dr. Mohammed Looti