Scales
Brand Familiarity (BRFM)
The Brand Familiarity (BRFM) scale, developed by Steenkamp, Batra, and Alden (2003), is a 3-item...
# Steenkamp
3 results
Scales
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...
September 6, 2026
•
Dr. Mohammed Looti