Scales

Product As an Undue Privilege

A psychometric review of the Product As an Undue Privilege scale (Goor et al., 2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Inauthenticity of Product Consumption

A comprehensive psychometric guide to the Inauthenticity of Product Consumption Scale (Goor et al., 2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Bragging About Products Purchased (BRAG)

Comprehensive psychometric review of the Bragging About Products Purchased (BRAG) scale, a five-item measure of...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Status (BRST)

The Brand Status (BRST) scale is an authentic 4-item psychometric measurement tool developed by Jung...

September 23, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Exclusivity (PBE)

A comprehensive academic analysis of the Perceived Brand Exclusivity (PBE) scale, examining its theoretical framework,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Human Capital (PHC)

Comprehensive academic overview of the Perceived Human Capital (PHC) scale developed by Bellezza, Paharia, and...

September 12, 2026 • Dr. Mohammed Looti