Scales

Attitude Toward the Sponsorship (ATSS2)

A comprehensive academic analysis of the Attitude Toward the Sponsorship (ATSS2) scale developed by Erik...

September 18, 2026 • Dr. Mohammed Looti
Scales

Congruence (General) (CONG)

A comprehensive academic psychometric profile of the Congruence (General) (CONG) scale developed by Rifon et...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Company Customer Care (PCCC)

Comprehensive academic overview of the Perceived Company Customer Care (PCCC) scale developed by Rifon et...

September 16, 2026 • Dr. Mohammed Looti