Scales

Political Candidate Image (POLCIMG)

An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....

September 16, 2026 • Dr. Mohammed Looti
Scales

Expertise (Source) (EXPSRC)

A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Credibility (Expertise) (CREDEXP)

The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Information Credibility (WIC)

A comprehensive psychometric guide to the Website Information Credibility (WIC) scale developed by Shelly Rodgers...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spokesperson Likeability (SPKLIK)

Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Spokesperson General Evaluation (ASGE)

A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...

September 16, 2026 • Dr. Mohammed Looti
Scales

Source Credibility Measures

A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...

September 12, 2026 • Dr. Mohammed Looti
Scales

Reviewer Credibility

A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Suspicion (IPS)

A comprehensive psychometric guide to the Interpersonal Suspicion (IPS) scale developed by Packard, Gershoff, and...

September 12, 2026 • Dr. Mohammed Looti