Scales
Maternal Expertise, Trustworthiness, and Accessibility Scale
Comprehensive academic overview of the Maternal Expertise, Trustworthiness, and Accessibility Scale (META), detailing its theoretical...
# source credibility
31 results
Scales
Influencer Genuineness Perception
Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...
September 24, 2026
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Dr. Mohammed Looti
Scales
Perceived Source Expertise
A comprehensive academic analysis of the Perceived Source Expertise scale developed by D'Angelo and Valsesia...
September 24, 2026
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Dr. Mohammed Looti
Scales
Similarity of Endorsers
A psychometric review of the Similarity of Endorsers Scale (Thomas & Fowler, 2021), a 3-item...
September 24, 2026
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Dr. Mohammed Looti
Scales
Knowledge of the Brand (Other Person)
The Knowledge of the Brand (Other Person) scale is a 3-item psychometric measure developed by...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Trustworthiness) (ATAD-T)
The Attitude Toward the Ad (Trustworthiness) (ATAD-T) scale is a 4-item, 7-point psychometric measure developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Authenticity of the Person (AUTPER)
An in-depth psychometric review of the Authenticity of the Person (AUTPER) scale developed by Smith,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Perceived Email Sender Identity (Peer vs. Expert) (ESID)
A comprehensive psychometric guide to the Perceived Email Sender Identity (Peer vs. Expert) Scale (ESID),...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Measures
A comprehensive academic psychometric review of the Source Credibility Measures (McCroskey & Teven, 1999), analyzing...
September 18, 2026
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Dr. Mohammed Looti
Scales
Virtual Social Influencer Trustworthiness Scale (VSIT)
A comprehensive academic guide to the Virtual Social Influencer Trustworthiness Scale (VSIT), a 16-item psychometric...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Homophily Scales (Old version)
A psychometric review of the original Homophily Scales developed by James C. McCroskey, Virginia P....
September 18, 2026
•
Dr. Mohammed Looti
Scales
Endorser Similarity (ES)
A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...
September 17, 2026
•
Dr. Mohammed Looti