Scales

Outgroup Rejection – Revised (OR-R)

A comprehensive psychometric guide to the Outgroup Rejection - Revised (OR-R) scale by Postmes and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-perceived Accent

The Self-perceived Accent Scale (SPAS), developed by John F. Dovidio and Agata Gluszek, is an...

September 17, 2026 • Dr. Mohammed Looti
Scales

Stigma Consciousness Questionnaire (SCQ)

The Stigma Consciousness Questionnaire (SCQ), developed by Elizabeth C. Pinel (1999), is a 10-item psychometric...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Community Interest (BCI)

Comprehensive academic overview of the Brand Community Interest (BCI) scale developed by John W. Schouten,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Advertisement Self-Referencing (ASR)

The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...

September 16, 2026 • Dr. Mohammed Looti
Scales

Online Community Connectedness (OCC)

A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Exclusivity (PBE)

A comprehensive academic analysis of the Perceived Brand Exclusivity (PBE) scale, examining its theoretical framework,...

September 12, 2026 • Dr. Mohammed Looti
Theories

Self-Categorization Theory – John Turner

A comprehensive academic analysis of John Turner's Self-Categorization Theory, exploring cognitive group processes, depersonalization, and...

September 12, 2026 • Dr. Mohammed Looti