Scales

Customer Non-Transactional Values Measure

The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating...

September 27, 2026 • Dr. Mohammed Looti
Scales

Customer Participation Formalization (CPF)

Comprehensive academic profile of the Customer Participation Formalization (CPF) scale, examining its theoretical foundations, psychometric...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Transaction Value Scale

Comprehensive academic overview of the Customer Transaction Value Scale (CTVS) developed by Karpen, Bove, Lukas,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Value Co-Creation Scale (CVCS)

A comprehensive guide to the Customer Value Co-Creation Scale (CVCS), examining its theoretical origins in...

September 6, 2026 • Dr. Mohammed Looti