Scales
Aesthetic Appeal
The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...
# Semantic Differential
205 results
Scales
Perceived Quality of Medical Care (PQMC)
The Perceived Quality of Medical Care (PQMC) scale is a 6-item semantic differential instrument developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Satisfaction with Physician (SWP)
Comprehensive academic profile of the Satisfaction with Physician (SWP) scale developed by Richmond, Smith, Heisel,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Market Knowledge Depth Scale
Comprehensive academic profile and psychometric evaluation of the Market Knowledge Depth Scale (MKD), formulated by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Market Knowledge Breadth Scale
A comprehensive psychometric review of the Market Knowledge Breadth Scale (MKB) by De Luca &...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Homophily Scales (Old version)
A psychometric review of the original Homophily Scales developed by James C. McCroskey, Virginia P....
September 18, 2026
•
Dr. Mohammed Looti
Scales
Vividness (VIV)
Comprehensive academic overview of the Vividness (VIV) scale developed by Keller and Block (1997), examining...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Visual Processing Fluency (VPF)
The Visual Processing Fluency (VPF) scale is a 3-item semantic differential instrument developed by Labroo,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Usefulness (General) (USE)
An in-depth academic examination of the Usefulness (General) (USE) scale developed by Mirella Kleijnen, Ko...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Taste Evaluation (TE)
A comprehensive psychometric review of the Taste Evaluation (TE) scale developed by Joan Meyers-Levy and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Store Atmosphere (Pleasant) (SAP)
The Store Atmosphere (Pleasant) (SAP) scale, developed by Wi-Suk Kwon and Sharron J. Lennon (2009),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Sophistication (SOP)
The Sophistication (SOP) scale is a three-item semantic differential measure developed by Aradhna Krishna and...
September 17, 2026
•
Dr. Mohammed Looti