Scales
Attitude Toward the Act (Opening Account) (ATAA)
An in-depth academic examination of the Attitude Toward the Act (Opening Account) (ATAA) scale, developed...
# Semantic Differential
205 results
Scales
Deal Exclusivity (DLEX)
A comprehensive psychometric review of the Deal Exclusivity (DLEX) scale developed by Barone and Roy...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Body Size (BDSZ)
The Body Size (BDSZ) scale is a 3-item semantic differential instrument developed by Brent McFerran,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Sponsorship (ATSS2)
A comprehensive academic analysis of the Attitude Toward the Sponsorship (ATSS2) scale developed by Erik...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Logo (Interestingness) (ATLI)
A comprehensive psychometric guide to the Attitude Toward the Logo (Interestingness) (ATLI) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (General) (ATCG)
A comprehensive psychometric guide to the Attitude Toward the Company (General) (ATCG) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Capabilities) (ATBC)
A comprehensive psychometric guide to the Attitude Toward the Brand (Capabilities) (ATBC) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Brands in a Product Class (ATBPC)
A comprehensive psychometric overview of the Attitude Toward Brands in a Product Class (ATBPC) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Debt Consolidation Loans (ATDCL)
The Attitude Toward Debt Consolidation Loans (ATDCL) scale is a validated 4-item semantic differential instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Aesthetic Formality
Comprehensive academic psychometric profile of the Aesthetic Formality scale (Wang, Minor, & Wei, 2011), evaluating...
September 18, 2026
•
Dr. Mohammed Looti