Scales
Donation Likelihood (DONL)
A comprehensive psychometric guide to the Donation Likelihood (DONL) scale developed by Dunn, White, and...
# Semantic Differential
205 results
Scales
Delay Severity (DLSV)
A comprehensive academic guide to the Delay Severity (DLSV) scale, a 3-item semantic differential measure...
September 23, 2026
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Dr. Mohammed Looti
Scales
Homophily Scales (Old version)
A comprehensive academic guide to the Homophily Scales (Old version) developed by McCroskey, Richmond, and...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Product (Overall Evaluation) (ATPR)
A comprehensive psychometric guide to the Attitude Toward the Product (Overall Evaluation) (ATPR) scale, a...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Consuming the Food (ATCF)
Comprehensive academic overview of the Attitude Toward Consuming the Food (ATCF) scale developed by Keh,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS)
The Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS) scale is a 6-item psychometric semantic differential...
September 18, 2026
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Dr. Mohammed Looti
Scales
Brand Personality Appeal (Originality) (BPAO)
A comprehensive psychometric guide to the Brand Personality Appeal (Originality) (BPAO) subscale developed by Freling,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Personality Appeal (Clarity) (BPAC)
The Brand Personality Appeal (Clarity) (BPAC) scale is a 5-item semantic differential instrument developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Familiarity (BRFM)
The Brand Familiarity (BRFM) scale, developed by Steenkamp, Batra, and Alden (2003), is a 3-item...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Measures
A comprehensive academic psychometric review of the Source Credibility Measures (McCroskey & Teven, 1999), analyzing...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Informativeness) (ATAI)
The Attitude Toward the Ad (Informativeness) (ATAI) is a validated 3-item semantic differential scale developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
September 18, 2026
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Dr. Mohammed Looti