Scales

Perceived Ad Motivational Orientation

A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Difficulty of the Construction (DIFCON)

A comprehensive academic guide to the Difficulty of the Construction (DIFCON) scale, a 4-item semantic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Foreignness (BRFG)

A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Fit (Brand/Endorser) (FIT)

A comprehensive academic analysis of the Fit (Brand/Endorser) (FIT) scale, a 3-item semantic differential psychometric...

September 17, 2026 • Dr. Mohammed Looti
Scales

Endorser/Brand Fit (EBF)

A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Cognitive Resource Demands (CRD)

A comprehensive guide to the Cognitive Resource Demands (CRD) scale developed by Punam Anand Keller...

September 17, 2026 • Dr. Mohammed Looti
Scales

Certainty of Product Performance (COPP)

Comprehensive academic overview of the Certainty of Product Performance (COPP) scale developed by Weathers, Sharma,...

September 17, 2026 • Dr. Mohammed Looti