Scales Self-Gifting Consumer Behaviour Scale (SGCBS) The Self-Gifting Consumer Behaviour Scale (SGCBS) is a 25-item psychometric instrument developed by Gary Mortimer,... September 18, 2026 • Dr. Mohammed Looti
Scales Purchase Motivation (Expensive Products) A psychometric review of the Purchase Motivation (Expensive Products) scale developed by Franziska Völckner, evaluating... September 17, 2026 • Dr. Mohammed Looti