Scales
Brand Engagement in Self-Concept (BEIS)
Comprehensive academic guide and psychometric review of the Brand Engagement in Self-Concept (BEIS) scale, developed...
# Self-Concept
63 results
Experiments
The Twenty Statements Test (Cultural differences in self-concept) – Manford Kuhn
An exhaustive academic examination of Manford Kuhn's Twenty Statements Test (TST) and its application in...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Self-Verification Theory Experiments – William Swann
A comprehensive academic analysis of William Swann's self-verification theory experiments, exploring empirical paradigms, methodology, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Sophisticated Consumer Self-Concept
Comprehensive academic overview of the Sophisticated Consumer Self-Concept (SCSC) scale developed by Christopher A. Summers,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Social Group Identity Centrality
A comprehensive psychometric guide to the Social Group Identity Centrality (SGIC) scale, developed by Trudel,...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Possible Selves Theory – Hazel Rose Markus & Paula Nurius
A comprehensive academic analysis of Hazel Rose Markus and Paula Nurius's Possible Selves Theory, examining...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
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Dr. Mohammed Looti
Scales
Collective Self-Esteem Scale
A comprehensive academic analysis of the Collective Self-Esteem Scale (CSES) developed by Luhtanen and Crocker...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Self-Construal Scale (SCS-Singelis)
Comprehensive academic overview of Theodore M. Singelis's Self-Construal Scale (SCS), measuring independent and interdependent self-construals...
September 6, 2026
•
Dr. Mohammed Looti
Experiments
The Twenty Statements Test (Cultural differences in self-concept) – Manford Kuhn
A comprehensive academic analysis of Manford Kuhn's Twenty Statements Test, exploring its methodology, theoretical roots,...
September 6, 2026
•
Dr. Mohammed Looti