Scales
Self-Brand Image Congruence
A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...
# self-brand congruence
5 results
Scales
Congruence (Self with Brand) (CON)
A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...
September 17, 2026
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Dr. Mohammed Looti
Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
September 12, 2026
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Dr. Mohammed Looti
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
September 11, 2026
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Dr. Mohammed Looti