Theorists
Frederic Bartlett – 1886 1969
A comprehensive academic analysis of Sir Frederic Bartlett (1886–1969), examining his schema theory, experimental methodology,...
# Schema Theory
7 results
Scales
Congruence (General) (CONG)
A comprehensive academic psychometric profile of the Congruence (General) (CONG) scale developed by Rifon et...
September 16, 2026
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Dr. Mohammed Looti
Scales
Company Ratings Typicality (CRT)
A comprehensive academic analysis of the Company Ratings Typicality (CRT) scale, adapted by Yang and...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Schema Theory – Frederic Bartlett & Jean Piaget
A comprehensive academic analysis of schema theory, exploring the foundational cognitive frameworks developed by Sir...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...
September 11, 2026
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Dr. Mohammed Looti
Experiments
The Schema Theory Experiment (Office Room) – William Brewer and James Treyens
A comprehensive analysis of Brewer and Treyens' 1981 office room experiment, examining schema theory, reconstructive...
September 11, 2026
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Dr. Mohammed Looti
Experiments
James Kulik The War of the Ghosts Experiment (Schema Theory) – Frederic Bartlett
A comprehensive academic analysis of Frederic Bartlett's War of the Ghosts experiment, Schema Theory, and...
September 7, 2026
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Dr. Mohammed Looti