Scales

Taste Evaluation (TE)

A comprehensive psychometric review of the Taste Evaluation (TE) scale developed by Joan Meyers-Levy and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Endorser/Brand Fit (EBF)

A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Uniqueness) (ATTA)

Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...

September 17, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphizing (ANT)

Comprehensive academic review of the Anthropomorphizing (ANT) measurement scale developed by Pankaj Aggarwal and Ann...

September 17, 2026 • Dr. Mohammed Looti
Scales

Company-Industry Fit (COIFIT)

The Company-Industry Fit (COIFIT) scale is a 7-item psychometric semantic differential instrument developed by Karen...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Element Congruence (ADECONG)

The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...

September 16, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism Scale (ANTHR)

A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...

September 7, 2026 • Dr. Mohammed Looti