Scales
Self-Concept Clarity Scale (SCC)
Comprehensive psychometric review of the Self-Concept Clarity Scale (SCC; Campbell et al., 1996), analyzing its...
# Scale Validation
733 results
Scales
Consumer Brand Engagement Scale
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Omnichannel Integration Quality Scale (OIQS)
The Omnichannel Integration Quality Scale (OIQS) is a premier psychometric instrument measuring consumer perceptions of...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Adaptive Selling Scale (ADAPTS)
A comprehensive academic guide and psychometric analysis of the Adaptive Selling Scale (ADAPTS) developed by...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Selling Orientation–Customer Orientation Scale (SOCO)
An extensive academic overview of the Selling Orientation–Customer Orientation Scale (SOCO) developed by Saxe and...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Disposition to Trust Scale (DTT)
A comprehensive academic psychometric profile of the Disposition to Trust Scale (DTT), evaluating its conceptual...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Bergen Social Media Addiction Scale (BSMAS)
Comprehensive academic psychometrics review of the Bergen Social Media Addiction Scale (BSMAS), including its theoretical...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Ethnic Trust Scale
A comprehensive academic analysis of the Ethnic Trust Scale, a 48-item multidimensional psychometric instrument measuring...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Adolescent Sleep Health Belief Scale
A comprehensive psychometric review of the Adolescent Sleep Health Belief Scale, a 46-item multidimensional instrument...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Brand Authenticity Scale (BAS)
A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
September 6, 2026
•
Dr. Mohammed Looti