Scales

Retail Employee Competence (REC)

An in-depth psychometric review of the Retail Employee Competence (REC) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Community Value Orientation (CVO)

A comprehensive academic psychometrics review of the Community Value Orientation (CVO) scale developed by Burroughs...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affective Store Commitment (AFSC)

A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Commitment (Coulter) (BCCOU)

A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...

September 16, 2026 • Dr. Mohammed Looti
Scales

English Debate Self-Efficacy Scale

The English Debate Self-Efficacy Scale (EDSS) is a 13-item multidimensional psychometric instrument measuring confidence in...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Support Importance (CSIMP)

Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Loyalty (BCLOY)

A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Design Quality (eTailQ)

A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...

September 16, 2026 • Dr. Mohammed Looti