Scales

Short Dogmatism Scale – Schulze

The Short Dogmatism Scale (Schulze, 1962) is a 10-item psychometric measure assessing general dogmatism, cognitive...

September 17, 2026 • Dr. Mohammed Looti
Scales

Social Decentering Scale (SDS)

An academic psychometric guide to the Social Decentering Scale (SDS), developed by Mark V. Redmond...

September 17, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with Brand) (CON)

A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...

September 17, 2026 • Dr. Mohammed Looti
Scales

Complexity of the Product (COTP)

A comprehensive academic psychometric evaluation of the Complexity of the Product (COTP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Comparison Intensity

The Comparison Intensity (CI) scale, developed by Cheris W.C. Chow and Chung-Leung Luk (2006), is...

September 17, 2026 • Dr. Mohammed Looti