Scales
Attitude Toward the Product (Greenness) (ATPGR)
A comprehensive psychometric guide to the Attitude Toward the Product (Greenness) (ATPGR) scale, developed by...
# Scale Validation
733 results
Scales
Visual Direction Fluency (VDF)
The Visual Direction Fluency (VDF) scale is a 4-item psychometric measure developed by Jennifer L....
September 23, 2026
•
Dr. Mohammed Looti
Scales
Appeal of Images in the Website (AIWB)
The Appeal of Images in the Website (AIWB) scale is a validated 5-item psychometric instrument...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Anthropomorphism of the Object (ANTH)
Comprehensive academic guide and psychometric analysis of the Anthropomorphism of the Object (ANTH) scale developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Complexity of Calculation Task (CXCL)
A comprehensive academic analysis of the Complexity of Calculation Task (CXCL) scale developed by Van...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Choice Freedom (CHFR)
The Choice Freedom (CHFR) scale is a validated 5-item instrument developed by Simona Botti and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Relevance in Category (BRIC)
The Brand Relevance in Category (BRIC) scale, developed by Fischer, Völckner, and Sattler (2010), is...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Personality Appeal (Originality) (BPAO)
A comprehensive psychometric guide to the Brand Personality Appeal (Originality) (BPAO) subscale developed by Freling,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Foreignness (BRFG)
A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Bias (Domestic vs. Foreign) (BBDF)
A comprehensive psychometric guide to the Brand Bias (Domestic vs. Foreign) (BBDF) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (General Nostalgia) (ATAG)
A comprehensive academic psychometric profile of the Attitude Toward the Ad (General Nostalgia) (ATAG) scale...
September 18, 2026
•
Dr. Mohammed Looti