Scales
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
# Scale Validation
733 results
Scales
Online Brand Advocacy Scale (OBA)
A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Movie (Post-Viewing) (ATMOV-P)
A psychometric review of the Attitude Toward the Movie (Post-Viewing) (ATMOV-P) scale, a 7-item instrument...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I)
A comprehensive psychometric guide to the Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I), developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Offshoring Scale (ATOFF)
A comprehensive academic psychometric profile of the Attitude Toward Offshoring Scale (ATOFF), detailing its theoretical...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N)
A psychometric review of the Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N), examining its theoretical...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Comfort Scale
The Customer Attachment Comfort Scale (CATCOM) is a 4-item psychometric measure adapted from adult attachment...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Anxiety Scale (CATANX)
A comprehensive psychometric guide to the Customer Attachment Anxiety Scale (CATANX), exploring its theoretical foundation...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Students’ Life Satisfaction Scale
A comprehensive psychometric guide to the Students' Life Satisfaction Scale (SLSS), developed by E. Scott...
September 23, 2026
•
Dr. Mohammed Looti