Scales

Cosmopolitanism (Open-Mindedness)

Comprehensive psychometric review of the Cosmopolitanism (Open-Mindedness) scale, an empirically validated four-item measurement instrument assessing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Cosmopolitanism (Diversity Appreciation)

A comprehensive psychometric guide to the Cosmopolitanism (Diversity Appreciation) scale, exploring its conceptual framework, validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Comprehensiveness of the Information

A psychometric evaluation and scale overview of the Comprehensiveness of the Information measure developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Competence of the Brand Owner(s)

Comprehensive academic overview of the Competence of the Brand Owner(s) scale, validated by Khamitov and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Violation

A comprehensive psychometric guide to the Communal Norms Violation scale, exploring its theoretical basis in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Salience

A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...

September 24, 2026 • Dr. Mohammed Looti
Scales

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumer-Brand Personal Identification

A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Functional Essence

Comprehensive academic overview of the Luxury Brand Functional Essence scale developed by Lidan Xu and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti