Scales
Contactless Marketing Management–Measurement Model Inventory
A comprehensive academic analysis and psychometric profile of the Contactless Marketing Management–Measurement Model (CMM-MM) developed...
# Revisit Intention
3 results
Scales
Post-Trip Behavioural Intentions Scale (PTBIS)
A psychometric review and complete instrument guide for the Post-Trip Behavioural Intentions Scale (PTBIS) developed...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Destination Loyalty Scale (DLS)
The Destination Loyalty Scale (DLS) is a validated psychometric instrument developed by Yooshik Yoon and...
September 6, 2026
•
Dr. Mohammed Looti