Scales
Makeup Usage Motivation (Concealment)
A comprehensive academic analysis of the Makeup Usage Motivation (Concealment) scale by Smith, vanDellen, and...
# regulatory focus
15 results
Scales
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Promotion Focus) (ATADPRO)
The Attitude Toward the Ad (Promotion Focus) (ATADPRO) scale is a 3-item psychometric instrument developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Action Planning (Use of the New Product) (APNP)
A comprehensive psychometric guide to the Action Planning (Use of the New Product) (APNP) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Informativeness) (ATAI)
The Attitude Toward the Ad (Informativeness) (ATAI) is a validated 3-item semantic differential scale developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Affective) (ATAA2)
Comprehensive academic profile and psychometric analysis of the Attitude Toward the Ad (Affective) (ATAA2) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Pressure-Based Prosocial Motivation Scale
A comprehensive psychometric analysis of the Pressure-Based Prosocial Motivation Scale (PRPM), exploring its theoretical foundation...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Thought Focus (Self) (TF)
Comprehensive psychometric overview of the Thought Focus (Self) (TF) scale developed by Jennifer L. Aaker...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Thought Focus (Family) (TF)
Comprehensive academic guide to the Thought Focus (Family) (TF) scale developed by Jennifer L. Aaker...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Mood Repair (MR)
A comprehensive psychometric review of the Mood Repair (MR) scale, a 4-item instrument measuring perceived...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Political Candidate’s Message (ATTP)
A comprehensive psychometric review of the Attitude Toward the Political Candidate's Message (ATTP) scale, covering...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
September 16, 2026
•
Dr. Mohammed Looti